Do You Have A Marketing Plan?


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Having a marketing plan is key in your job search. To sell your knowledge, capability, skills, and experience to a prospective employer, you need to develop one. This is no different than if you were selling a product to a prospective customer. How do you do it?

  • Know what type of work you want to do. Do you want to stay in the same field? Do you have a clear professional objective in mind? If you don’t, you need to understand, and identify the kind of work you want to pursue.

  • Do an inventory of your skills, competency list, knowledge, and experience or expertise. Make sure your professional objective is consistent with your interests and skills.

  • Research your area of interest. Understand the prospect and outlook of that field of work and particular industry. For example, the Department of Labor can provide you information on “hot jobs” or field of work or industry with high projection of future employment.

  • What is your target market? Target market could be specific organization, industry, location, size (small to mid size), structure, or management style and culture of an organization.

  • Research and create a target list of companies based on your target market. By having a list, you will narrow down your search, focus and put your energy on your target job within your target market.

  • Develop key activities you have to do on a daily and weekly basis; implement and follow through what you have identified to do. Have a way to measure how productive you are and measure your progress.

  • Using some of the key points in your marketing plan, you can prepare an “elevator speech”.

    What is an elevator speech? It is a concise speech you give to anyone letting them know who you are, your area of expertise, and what you are looking for. Use your “elevator speech” when you see an opportunity to friends, acquaintances, colleagues, neighbors, etc. who may end up as a prospective employer or could lead you to an introduction to a prospective employer.


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